Ways to do this are to

Ways to do this are to:

1. advise readers of the content of a recently updated lens
2. highlight a new feature, post or module
3. explain the use of a special module
4. show how you have used a newly released module
5. comment on a guestbook post
6. advise of an award for the lens (e.g. Purple Star)
7. mention a significant lensrank change
8. highlight an increase in traffic for the lens
9. mention a newly added module.