Press Release: Why SEO Experts Should Not Use Press Releases

Rumor has it that press releases are the next big thing in the SEO business, and many companies are spending top dollars trying to write the next big press release announcing the next big balloon breaking technology. But is this really the next big thing?

By definition, a Press Release is a kind of news item released by the company on whom the news is being reported. As such, you will have to compete with all the other press releases and hope that your will get picked up.

Why Will Your Press Release Be Trashed?
1) Unless you are writing a press release about Microsoft, Adobe, Sony or one of the other mega-companies, or at least about a company that is relatively well known, forget about it. Journalists and news editors receive thousands of press releases a day and there is no way that they will waste more than a quick glance. So why should you pay a company seven to eight hundred dollars for them sending your press release to thousands of editors and journalists when they are going to junk it anyway?

2) Unless you are announcing a truly revolutionary product or technology (which I assume you are not since you are only interested in using the professionally paid and written press release to boost your search engine rankings), whatever you make up or announce such as some new free deal or new portal offering something unique, your chances of being picked up are very slim. Yes, the PR companies will tell you that they have vast experience in writing Press Releases that will make yours stand out and get picked up but this is not accurate. The only way your PR is going to get picked up is if it truly is something out of the ordinary or something that no one has ever thought off.

3) Unless you plan to spend millions of dollars and then just by sheer volume your site will go ahead in the search engines, this is not a good option. Why? If you send a large number of press releases then these will be placed on the different PR companies websites main page. Since most of these home pages have a very high page rank, your site will get a boost. The question is whether this boost is worth the large amount of money you will put into the PR companies pocket. No it is not. Use that money to buy (though I do not recommend this) links from high-ranked websites and you will pay less and receive more benefit.

4) Any press release, even if it has been accepted, will remain on the different pages for just a short time, making the time and effort and even more so the amount of money you paid fruitless.

Conclusion:
A press release is useful if you wish to contact the press and maybe get some free publicity, but it is of no use if you wish to use it as a tool in order to advance your website in the search engines.

Improving your Targeted Keywords List

This article illustrates the importance of building and expanding the keyword list.
Most Webmasters only think of their main keywords when the term, 'targeted keywords' come into their mind. More often than not, we only target our main keywords and forgetting the importance of the other long tail keywords. This is a major mistake that I have realized.

Every Webmasters should have a list of the targeted keywords for their sites and keep expanding this list when they have done optimizing for a specific terms. There are several advantages for doing this. The greatest benefit is that we can concentrate on less competitive keywords since they are much broader and more specific. It is definitely much harder to optimize for 'SEO services' than for 'Affordable SEO Services'.

There are two ways we can go about to increase and expand our existing targeted keywords list. One is to increase its depth, while the other is the breadth.

To increase our current keywords depth, we can examine the Search Engine auto-complete feature. For example, you will see other suggestions offered by Google if you were to key in 'earn money ' into the search box. The suggested options include 'earn money online' and 'earn money quickly'. These are keywords that you can target and it builds more depth into our current list.

Another great example of improving the depth  of your keyword list is to use the online keywords tool such as the Overture and Free Wordtracker tool. These tools help really by providing other related searches that help the Webmasters to further expand their keywords.

In terms of expanding the breadth of the keyword list, we must constantly check out our visitor logs and incoming links to analyze what are the keywords that constantly brings in traffic. You will be surprised at times to find out that some unexpected keywords are actually the major source for your traffic. Cpanel provides a very comprehensive list of referring keywords and it is highly advisable to check our the logs provided by them.

To conclude, it is very important to target on new set of keywords from time to time as this will also help you to attract a new crowd. Focusing on much specific keywords from the start also make your optimization effort much easier.

How to House a Successful Online Business

Learn the intricate details that will not only prevent your online business website from losing money, but will actually double your income.
It is worth taking the time to make your site more search engine friendly, because it will bring you profit and appropriate exposure. Here are some simple advices on building successful web site for your online business.

How to build search engine friendly website? You can find plenty material when browsing the Internet, but a good foundation cannot sabotage your online initiative. A search engine friendly site is not just beneficial for top ranking in the search engines, but also helps to attract customers, thus getting business for you.

Before designing a site, make sure you have got a good domain name. The Domain name is your URL or Universal Resource Locator as in what a person types into the search engine bar like yoursite.com and others. Hypothetically, if your business is related to something like ruleta then it is good to have the word "ruleta" included into the domain name separated by dashes from other words or numbers. Generic domain names may help in search engine listing. It will be easier to find the sequence of words within a domain name directly related to the main idea of your business.

Make your site content based with at least two hundred words holding clear information of your products, services and business. This will help your potential customer to know about you and get some information on products they require. Apart from verbal description, you might use web design attributes to underline your point. Please do not startle the visitor of your web site with blinking texts, shocking colors and confusing animations on the web pages. The website must have a clean look so that the web visitor will feel relaxed to get all relevant information about your services, otherwise, he will shut it down within a minutes. 

Keep the site simple and easy to navigate. Complicated navigation will confuse the visitors. The navigation must be user-friendly and easily understood by the visitors. If you search through search engine results, you will find all the top ranking websites are optimized properly. These optimized websites make their presence felt in the search engines by making their site user friendly with good navigation, content texts, and Meta tags relevant to their websites, and having proper placed images. Why shouldn't you use such simple tool like navigation at your favorite?

News relevant to your site is also a great way to bring in traffic. Many people nowadays get their news online and not just world news. Maybe someone wants to read about the gambling bill that was passed in congress recently to ban money transfers to and from online casinos, a great advantage to having news on your page is that if it is well written piece of writing, other news sources like Yahoo and Google may take your masterpiece and put a link to it from their site. This would give you thousands of hits, and that is the goal.

While designing your website, the most important thing to remember your website is not to trick search engines by adding hidden texts or hidden links, irrelevant keywords or text, or very small text which is hardly visible for human eyes. Google usually punishes these websites by giving them low rank or sometimes removing them forever.

If you incorporate all these tips when building your website I can guarantee it will make your job much easier, no one wants to build a site and then find out they need to star over from scratch, because every day offline is potential money lost.

Use the above suggestions and utilize them into your company website in order to guarantee you stop losing money that you could be making.

How To Block Direct Image Linking Using .htaccess

Most of us have a specified limit to the amount of traffic our web servers will handle for us. That limit seems very generous – until you start looking at image downloads and the bandwidth required. A few dozen users downloading an image – that's one thing. But what if you have an image that dozens of other websites like?

Worst-case scenario: suppose you run a site that gets hold of a picture taken by an Iraqi soldier of an incident that gains a lot of media attention. And...
Most of us have a specified limit to the amount of traffic our web servers will handle for us. That limit seems very generous – until you start looking at image downloads and the bandwidth required. A few dozen users downloading an image – that's one thing. But what if you have an image that dozens of other websites like?

Worst-case scenario: suppose you run a site that gets hold of a picture taken by an Iraqi soldier of an incident that gains a lot of media attention. And suppose you have the exclusive rights to that image. You want to sell it, of course, not give it away, so you don't post it as a freebie. You may have a downloadable version that others can take away to post on their own website, generally with a link to your site. But your original image is reserved for your use only.

Here's the problem. Webmasters, often amateurs not really understanding why what they are doing is harmful, want to deliver the best possible image to their own readers. So instead of downloading your free file or linking to your site, they embed a link in their own page that downloads your picture, and only your picture, as part of their own website. This is easy to do; all you have to do is use the image link straight out to the other website.

With that excellent and lucrative image referenced above, you may have blogs on both sides indexing you; you may even have news sites or image sites indexing you. How much bandwidth can your site take before it exceeds your monthly limit? Chances are, even a medium-case scenario is going to turn your site into a DNS instead, and you will lose viewers and site ranking while you are unavailable. Not worth posting that great picture anymore, is it?

But you do have another option: the .htaccess file. This works primarily in Apache servers; if you're not certain what you've got, call and ask. Because not all systems will allow them, and some can even be damaged by improper .htaccessing, you should contact your server administrator before you upload one, anyway.

What Is .htaccess?

.htaccess is a type of file that has, for years, been used to restrict access to protected web pages or areas, such as error pages and password-protected directories. You create it using a text editor such as NotePad or SimpleText, and then save as plain (ASCII) text. Upon saving it, the file extension needs to be changed from .txt to .htaccess – and the rest of the name needs to be left off. Your file should be named nothing except for .htaccess. Not file.htaccess. Just .htaccess.

If your text program insists on appending the .txt, you can right-click the file anywhere you normally open it and select Rename to remove the .txt. If your computer system does not show file extensions, look up how to make it show them! Alternately, telnet and ftp programs will also allow you to rename files and remove extensions.

Creating .htaccess Files

Your first step in creating this file should be to open your text editor and save an empty page as .htaccess. Turn off your word wrap function. .htaccess files are intended to be single-line commands, and a word wrap can throw this completely off and make your file unusable, either by breaking lines in the wrong place or by putting in unwanted characters when it's uploaded.

When you upload an .htaccess file, it should be encoded as ASCII, not binary. CHMOD the file to either 644 or (RW-R—R--) so that the server can use it but a browser cannot; readable .htaccess files can compromise your security by allowing hackers to figure out what you have protected and where the authentication files are. (You can also prevent this problem by putting your authentication files above the root directory so that they cannot be accessed via www.)

An .htaccess file affects the directory it's placed in as well as any subsequent subdirectories; if you have files everywhere you want protected, you can put the .htaccess file in your root directory. If you only want to protect your images, you can put it in your images directory alone. The closest .htaccess file to any given directory, reading up the directory tree, is the one that is applied to that specific directory. Try to use the fewest number of .htaccess files possible; redundancies can cause an infinite loop, which is bad for your site.

Preventing Hot Linking

The most important thing you want to do with an .htaccess file is prevent hot linking of non-HTML objects like images and movies. Hot linking is often referred to as "bandwidth stealing."

Your .htaccess file will disallow hotlinking; instead of the image your thief is trying to use, they'll get something else, like a broken image symbol or content you specify (angry men are popular).

Your .htaccess file content should read as follows:

RewriteEngine on
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http://(www\.)?mydomain.com/.*$ [NC]
RewriteRule \.(gif|jpg)$ - [F]

The first two lines you don't have to modify in any way. However, the third line's http://mydomain.com needs to be modified to reflect your URL. The fourth line in the example is set up to deny use of GIFs and JPEGs; you can add, using a pipe (|) separator, any other file type you wish.

If your server is set up to deliver alternate content (call your server administrator and ask), you can add another piece to the fourth line of code in the .htaccess file to do this:

RewriteRule \.(gif|jpg)$ http://www.mydomain.com/angryman.gif [R,L]

This delivers an angry-man image you have in your directory; just as above, make certain you change that domain name to the proper one.

13 Great Firefox Extensions For Web Professionals

Like most web developers or SEO professionals, I use a vast array of tools to get the job done. I use a combination of desktop and web applications, some purchased and some free. Everyone I know has downloaded a free copy of Mozilla Firefox, but few realize that by installing some of the 1,500 free extensions they can eliminate the need for most of the other applications they currently use. Below are my 13 favorite extensions for web professionals (in no particular order):
Like most web developers or SEO professionals, I use a vast array of tools to get the job done. I use a combination of desktop and web applications, some purchased and some free. Everyone I know has downloaded a free copy of Mozilla Firefox, but few realize that by installing some of the 1,500 free extensions they can eliminate the need for most of the other applications they currently use. Below are my 13 favorite extensions for web professionals (in no particular order):

HTML Validator (http://users.skynet.be/mgueury/mozilla/) – validates web pages to the W3C HTML standards with a simple green check in the corner of the page if the page validates, a red check if it doesn’t, and a yellow exclamation point if there are warnings. It also includes an enhanced view of source code that allows you to see where errors are within the code.

FireFTP (https://addons.mozilla.org/firefox/684/) – free, secure, cross-platform FTP client that provides easy and intuitive access to FTP servers. This eliminates a piece of software for those of you who use a separate program for FTP.

Professor X (https://addons.mozilla.org/firefox/2823/) – lets you view header information without having to view source code. The page “slides” down and Professor X shows you the contents of the page's head element, including Meta, Script and Style content.

NikkelWHOIS (https://addons.mozilla.org/firefox/2646/) –view the WHOIS information for any page by clicking the button on the top-right of the browser.

IE Tab (http://ietab.mozdev.org) – sick of swapping between Internet Explorer and Firefox when testing out a web page you’re developing? With IE Tab you can view Internet Explorer in a Firefox Tab!

FireBug (https://addons.mozilla.org/firefox/1843/) – an advanced debugger console that lets you monitor your JavaScript, CSS, HTML and Ajax.

Codetech (https://addons.mozilla.org/firefox/1002/) – web page editor that has the feel of Dreamweaver. An amazing extension for anyone doing web design that doesn’t want to fork out a few hundred dollars for Dreamweaver.

Server Switcher (https://addons.mozilla.org/firefox/2409/) – easily switch between sites on your development and live servers by clicking the switch server icon.

SEO for Firefox (http://tools.seobook.com/firefox/seo-for-firefox.html) – pulls useful market research data right into Google's and Yahoo!'s search results, including Google PR, Age, links, Alexa rank, WHOIS, and more. It also adds a few helpful links to the top of the search pages, including Google Trends, Google Traffic Estimator, and the Overture View Bid tool.

Yet Another Window Resizer (https://addons.mozilla.org/firefox/2498/) – allows you to resize browser window to default screen resolutions.

AdSense Preview (https://addons.mozilla.org/firefox/2132/) – preview the Google AdSense ads that would appear on that page. This is incredibly useful if you are considering putting AdSense on a page and don’t want to go through the hassle of signing up for an account and putting the ads up just to see what type of ads will show.

Screen grab (https://addons.mozilla.org/firefox/1146/) – takes a screenshot of the webpage and saves it as an image file. This saves a ton of time compared to the method I used to use – take a screenshot and open Adobe Photoshop to crop the image.

Server Spy (https://addons.mozilla.org/firefox/2036/) – indicates what brand of HTTP server (Apache, IIS, etc.) runs on the visited site on the lower-right side of the browser.

kata kunci untuk google

Fasilitas yang disediakan mesin pencari sudah lumayan lengkap dengan memberikan pilihan katagori untuk memperkecil dan mempercepat data yang dicari. Misalnya pada mesin pencari Google dan Yahoo!, anda dapat memilih katagori pencarian gambar, blog, web, grup, direktori, dsb pada bagian atas tampilan menu utama.

Untuk melakukan aktifitas pencarian, ketika anda menuliskan beberapa kata kunci pada kotak mesin pencari maka anda akan menemukan berpuluh ribu, bahkan juta hasil pencarian mesin. Anda dihadapkan pada waktu untuk berselancar klak klik kluk situs-situs tersebut, kadang anda gemes juga karena pencarian tidak spesifik sesuai keinginan. Untuk lebih fokus, optimal, dan cepat maka anda bisa lakukan beberapa langkah berikut ini:

Pergunakan tanda kutip buka tutup (“_”) untuk mengapit kata kunci yang anda masukkan dalam mesin pencari, tanda ini akan membimbing mesin untuk membaca kata kunci tersebut sebagai sebuah frase. Untuk baiknya kita akan mencobanya dengan mesin pencari Google dibawah ini.