How Is The Audio Craze Sounding?

Sound effects sell. It's just one type of audio that has joined the race on the information superhighway to fulfill its promise, which some of us have been asking for and using for well over a decade now: The ability to send sound effects from a web site to a client at a moment's notice.

Knowing that kind of thing sometimes makes it hard to believe that there was a time when sound effects discs took weeks to arrive! Weeks! And, when they did ar- rive, occasionally they wer...

Sound effects sell. It's just one type of audio that has joined the race on the information superhighway to fulfill its promise, which some of us have been asking for and using for well over a decade now: The ability to send sound effects from a web site to a client at a moment's notice.

Knowing that kind of thing sometimes makes it hard to believe that there was a time when sound effects discs took weeks to arrive! Weeks! And, when they did ar- rive, occasionally they were of pretty shoddy quality, requiring us to take hours to sort through the "sound catalog" and make functional.

All self-professed "audio geeks" and sound engineers alike are relieved, to say the very least, that those days have passed. Today, companies are looking for better and easier ways to make their audio libraries accessible to a greater number of users, while making sure their files are at higher resolution and ready to pop in to an already-running production.

That said, the latest craze of downloadable single files or entire libraries has been hampered by a bevy of issues. Not only is the Internet's increasingly narrow bottleneck a concern, but so are any number of software compatibility problems and the high cost of putting those files on the Internet. Though most com- panies "audition" sounds on the Web, and a quick per- usal of home pages allows for more specific searches, the overwhelming feeling is that the compact disc method of distribution will not disappear any time soon.

The Internet has, however, allowed these audio post houses to offer their own libraries online. In fact, one quick search for "audio: sound effects" generates nearly 1 million links to some of the more established companies as well as to some of the more obscure ones.

One thing is for sure. As the number of general sound effects catalogs have grown over the years, demand seems to be decreasing. So, some companies are turning more and more to specialized discs. Maybe there are a lot of general libraries out there, and people don't need another general library. However, more special- ized libraries are coming to the marketplace, People are considering more "niche" categories of sounds and just going out, recording them, and posting them on their web site.

It's as simple as that, but it's also very, very com- petitive among big business as well as audio entrepre- neurs or enthusiasts.

For example, any high-end automobile TV ad campaign is going to go directly to these kinds of links to locate the best "sound quality" for their ad. For ex- ample, that secure sound of the door shutting on a brand-new car in a TV commercial takes hours and hours of research. And that sound comes from one of these audio posts, which means someone just made a lot of money.

Sound sells. It sells more than you'd think, and it's one of those "I've never thought about it," kinds of subconscious realities we "hear" every day.

So the next time you see a luxury car commercial on TV, really listen.

Home Audio Recording For Everyone

I'm not really sure how old I was when I got the gift for Christmas, but I remember thinking it was a pretty impressive piece of electronic hardware. It was really cool looking (technologically speaking), and I was awfully proud to own it. It certainly made for lots of fun times.

What was this high-tech gift, you ask? Why, it was a tape recorder! It was a monographic, reel to reel tape deck that came with it’s own plug-in microphone. I could hold that mic up to my transist...
I'm not really sure how old I was when I got the gift for Christmas, but I remember thinking it was a pretty impressive piece of electronic hardware. It was really cool looking (technologically speaking), and I was awfully proud to own it. It certainly made for lots of fun times.

What was this high-tech gift, you ask? Why, it was a tape recorder! It was a monographic, reel to reel tape deck that came with it’s own plug-in microphone. I could hold that mic up to my transistor radio’s speaker and record songs onto tape. I could also play the guitar and sing and record every second of it. I could even hide and record conversations from unsuspecting family members. I was in recording heaven!

Years later I owned an 8 track stereo recording deck (ok, that was a mistake). At another point in time I had a stereo cassette recording deck that would physically flip the tape over when one side was finished recording or playing. Now I own a more conventional stereo dual cassette deck, but I no longer use it for recording or much of anything else for that matter.

All my recording is now done on my computer. The audio and midi software available today for computer recording is quite amazing. You can record multiple tracks, edit the recordings and add special effects as desired. Many of the audio recording programs come with their own native special effects such as reverb, compression, flanger, and chorus, to name a few. Some of the recording software can also accept third party effects such as vocal removers, tube amp effects and many more.

Multitrack recording software allows for recording various live instruments, vocals, etc, onto individual tracks. After recording one track, you can play it back while recording another. Once finished, you can mix all the individual tracks down into one stereo track. Some recording software will import and record both audio and MIDI, some audio only. If you have a MIDI keyboard or other MIDI instrument, be sure to pick software that handles both formats.

Creating a simple home audio recording studio is easy. In addition to software, an audio and/or midi interface will allow you to plug all kinds of audio components, microphones and instruments into your computer for live recording, recording from tape or even from your old vinyl lp’s. You can also use a home stereo system as an interface for audio components by running cables to it from your computer’s sound card. A laptop with recording software and a USB interface can serve as a totally portable recording studio. And again, if you have MIDI instruments, be sure to get an interface that will allow connecting them in additon to audio components and instruments.

The digital revolution has made music recording easily available to anyone with a computer. If you enjoy music and want to do more than just download mp3’s from the Internet, get some multitrack recording software and start your own home sound studio.