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Showing posts with label search engines. Show all posts
Showing posts with label search engines. Show all posts
Friday, May 20, 2011

How to Find What You Want with Google

Did you know you can make Google find what you're looking for even more accurately than it normally would? Learn how to pinpoint exactly what you're searching for on Google - quickly and easily.
Most people who search on the internet have a favorite search engine. In fact, the majority of internet users choose Google.



Do you fall into this category? If so, are you taking advantage of everything Google offers?



If an internet search means you go to www.google.com and simply type 2 or 3 words into the search box, hoping to find what you're looking for, you aren't even scratching the surface.



How Can You Get Better Results?



Google is the number one search engine for good reason - their results are generally the most accurate. Even so, there are ways to pinpoint what you're looking for even more effectively.



You have two options when it comes to fine-tuning your searches - you can use the Google Advanced Search screen or you can use "modifiers" in the main Google search.



Option 1: Google Advanced Search



When you go to www.google.com, there is a little "Advanced Search" link to the right of the main search box. If you click on that, you'll get the much more detailed Google search, where you can make very specific requests.



The first four sections, highlighted in blue, are some of the most important. Here you can specify any of the following:



  1. All of the words - this will give you results with all of your search words, but not in any particular order. They can also be anywhere on the page.
  2. The exact phrase - this will give you results with exactly the phrase you enter. The phrase must appear on the page exactly the way you enter it.
  3. At least one of the words - this will show results with any one or more of your search words on the page.
  4. Without the words - this will give you results that don't include your search terms at all.


These four sections can be used independently or combined to work together.



For example, you could search for the exact phrase 'free virus software' without the words 'trial' or 'tryout' if you're looking for free virus software but don't want trial versions that will expire after a short time.



As another example, you could use option #3 (at least one of the words) if you're looking for something but don't know exactly how to spell it. Put a few possible spellings in and it will find pages with any one or more of those spellings.



The rest of the sections on the Advanced Search page are pretty self-explanatory. One that I will point out is the Domain option. You can specify a website and either search for something only on that site, or anywhere but that site.



If you've found an interesting website that doesn't have a search function of its own, you can use this to limit Google to searching that site for whatever you're looking for. In fact, the Google search is often better even if the site does have its own search function.



You can also use it to find other references to something you might have read on a particular website. If you search for it and exclude the site you saw it on, you'll find other references to it that you can cross-check.



Option 2: Using Modifiers



Modifiers will let you use all the advanced features without having to go to the Advanced Search page every time. These modifiers can just be entered in the standard Google search box to get the same results as the advanced options.



There are quite a few different modifiers that can be used, but some of the most useful are as follows:



Putting "" around a phrase will search for the exact phrase. Searching for free antivirus software will show you pages with those three words anywhere on the page. Searching for "free antivirus software" shows you pages that contain that exact phrase.



Putting a - before a word is the same as the advanced option "without the words." So, to use the example used earlier, searching for "free virus software" -trial -tryout will show pages with that exact phrase, not including the other two words.



Using site: followed by the domain name of the website you want to search will only return results from that particular website. For example, searching for "virus protection" site:computer-help-squad.com will only return results from the www.computer-help-squad.com website.



Again, these can be combined so -site: will return results from any site except the one you specify.



How to Figure Out the Modifiers



The easiest way to see how to use modifiers in your searches is to try some searches with the Advanced Search page and see how Google formats them.



Using our example again, if you enter 'free antivirus software' in the "with the exact phrase" box and the words 'trial' and 'tryout' in the "without the words" box, the search that Google runs looks like this:



"free virus software" -trial -tryout



If you play around a bit with the advanced searches, you'll see how Google formats them for you. Next time, you can just enter them yourself in the standard search box instead of going to the Advanced Search page.



Once you get the hang of these options in Google, you'll find that your searches get even more accurate because you can filter out the stuff you don't want.


How to House a Successful Online Business

Learn the intricate details that will not only prevent your online business website from losing money, but will actually double your income.
It is worth taking the time to make your site more search engine friendly, because it will bring you profit and appropriate exposure. Here are some simple advices on building successful web site for your online business.

How to build search engine friendly website? You can find plenty material when browsing the Internet, but a good foundation cannot sabotage your online initiative. A search engine friendly site is not just beneficial for top ranking in the search engines, but also helps to attract customers, thus getting business for you.

Before designing a site, make sure you have got a good domain name. The Domain name is your URL or Universal Resource Locator as in what a person types into the search engine bar like yoursite.com and others. Hypothetically, if your business is related to something like ruleta then it is good to have the word "ruleta" included into the domain name separated by dashes from other words or numbers. Generic domain names may help in search engine listing. It will be easier to find the sequence of words within a domain name directly related to the main idea of your business.

Make your site content based with at least two hundred words holding clear information of your products, services and business. This will help your potential customer to know about you and get some information on products they require. Apart from verbal description, you might use web design attributes to underline your point. Please do not startle the visitor of your web site with blinking texts, shocking colors and confusing animations on the web pages. The website must have a clean look so that the web visitor will feel relaxed to get all relevant information about your services, otherwise, he will shut it down within a minutes. 

Keep the site simple and easy to navigate. Complicated navigation will confuse the visitors. The navigation must be user-friendly and easily understood by the visitors. If you search through search engine results, you will find all the top ranking websites are optimized properly. These optimized websites make their presence felt in the search engines by making their site user friendly with good navigation, content texts, and Meta tags relevant to their websites, and having proper placed images. Why shouldn't you use such simple tool like navigation at your favorite?

News relevant to your site is also a great way to bring in traffic. Many people nowadays get their news online and not just world news. Maybe someone wants to read about the gambling bill that was passed in congress recently to ban money transfers to and from online casinos, a great advantage to having news on your page is that if it is well written piece of writing, other news sources like Yahoo and Google may take your masterpiece and put a link to it from their site. This would give you thousands of hits, and that is the goal.

While designing your website, the most important thing to remember your website is not to trick search engines by adding hidden texts or hidden links, irrelevant keywords or text, or very small text which is hardly visible for human eyes. Google usually punishes these websites by giving them low rank or sometimes removing them forever.

If you incorporate all these tips when building your website I can guarantee it will make your job much easier, no one wants to build a site and then find out they need to star over from scratch, because every day offline is potential money lost.

Use the above suggestions and utilize them into your company website in order to guarantee you stop losing money that you could be making.


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